SAP software solutions are at the center of today’s technology revolution. The market leader in enterprise application software, SAP helps organizations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

A subsidiary of SAP SE, SAP Middle East and North Africa (MENA) is recognized as one of the fastest-growing markets for SAP globally and is a key investment area for the company. Since established in late 2007, SAP MENA expanded operations and now has 12 offices across the region; Saudi (3), Dubai (2), Oman, Kuwait, Bahrain, Qatar, Pakistan, and Cairo as well as a regional Training and Development Institute located in Dubai.

As the market leader in enterprise application software, we help organizations of all sizes and industries combat the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

Today, the business technology solutions company has more than 1350+ customers and continues to build capacity across the ecosystem with more than 1600 qualified SAP consultants and 120 business partners to support the MENA market in 16 countries across the region.

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.

Our Purpose

Help the world run better and improve people’s lives. That’s been our purpose from day one. So, when our customers have the next big idea to save a species, transform an industry, feed the hungry, support equality, or provide relief worldwide – we deliver the right technology to help them run at their best and achieve their vision.

Our Mission and Vision

Our vision is to help the world run better and improve people’s lives. Our mission is to help our customers run at their best. To fulfill our mission, we apply our Run Simple operating principle to help customers run their businesses simpler and master complexity, which is the most intractable challenge businesses face today. We do this by delivering technology innovations that we believe address the challenges of today and tomorrow without disrupting our customers’ business operations.

For more than 40 years, we have managed highly advanced, mission-critical business processes that enable entire industries. We continue to deliver sophisticated solutions for 25 industries and 12 lines of business in a simple manner. It is our challenge to do the most sophisticated things for our customers yet in simple ways.

Our mission is to help organizations become best-run businesses. SAPs core competence is to leverage innovative technologies that help companies become best-run businesses. Designing elegant solutions that can work on any device and can delight consumers will be at the heart of our product development strategy.

SAP mission is to help organizations become best-run businesses. SAPs core competence is to leverage innovative technologies that help companies become best-run businesses. Designing elegant solutions that can work on any device and can delight consumers will be at the heart of our product development strategy.

A strategic enabler of the global economy for over 45 years, SAP is uniquely positioned to help create a better-run world.

SAP CUSTOMERS

SAP serves 355,000 customers in 180 countries

80% of SAP customers are SMEs

SAP customers include:

87% of the Forbes Global 2000

98% of the 100 most valued brands

100% of the Dow Jones top scoring sustainability companies

Our customers produce

– 78% of the world’s food

– 82% of the world’s medical devices

– 86% of the world’s athletic footwear

76% of the world’s transaction revenue touches an SAP system

SAP touches US$16 trillion of retail purchases round the world

 

SAP STRATEGY: RUN SIMPLE 

Provide simple, easy to consume solutions to customers so they can run their business simple.

Become THE CLOUD company powered by HANA

Scale HANA to become THE standard platform

Drive growth in the cloud on the basis; of a combination of public cloud and private cloud solutions (HANA Enterprise Cloud), solid profitable core license business, worldwide presence, deep industry expertise

Expand business network 

Expand reach; dedicated industry cloud and LoB solutions, leverage open and vibrant ecosystem, dedicated SME business unit

SAP MARKET POSITION 

ENTERPRISE APPLICATION SOFTWARE 

SAP is a market leader in:

– Enterprise applications software

– Products for business analysis

– Mobility Solutions

Fastest growing database vendor

Broadest portfolio of modular and suite solutions available on-premise, in the cloud and hybrid: customers have a full choice of consumption model

TOP CLOUD VENDOR

Cloud user base: >135m subscribers 

Largest cloud portfolio: 30 solutions for all lines of business as well as business suites

Market Leader in Human Capital Management Solutions

47 data centers in 28 locations in 14 countries

SAP Digital Commerce: End users can discover, try, buy, use, renew both SAP and partner offerings.

LEADING MOBILITY VENDOR

Market leader for mobile business applications:> 130 million mobile users, > 300 mobile apps

SAP mobile solutions reach 6.1 billion mobile subscribers via text messaging

1.8 billion text messages per day delivered by SAP Mobile Platform

INNOVATION

14 Development Centers (SAP Labs) Worldwide

100 Development locations worldwide

13 Co-Innovation and Living Labs Worldwide

21 Research locations worldwide

Innovations Center in Potsdam, Germany

Partner network with > 11,900 SAP partner companies around the world

SAPPHIRE Ventures: Invested in >150 IT startups globally since 1996

US $1.4 billion capital under management

Operates independently from SAP

Gives SAP early visibility and access to markets, trends & innovation

Why we do what we do

We are fans of the change-makers, the ground-breakers, the life-savers. We help them get real-time insights, overcome obstacles, and make great decisions– so their good ideas can start improving lives sooner. Watch video

Our Goals for Sustained Business Success

We have strong ambitions for sustainable business success, both for our company and for our customers. We believe the most important indicators to measure this success comprise both financial and non-financial indicators: growth, profitability, customer loyalty, and employee engagement.

SAP’S Competitors 

SAP’s competitors range from large technology and business software companies like Oracle to smaller point solution companies tailored to individual industries. In today’s complex marketplace, some of these competitors are also partners and customers for SAP.

SAP’S Culture 

Our culture of success is based on teamwork, integrity, accountability, professionalism, and trust. We are motivated to be an amazing company to our customers, employees, ecosystem, and influencers through our passion for winning and for our commitment to developing true partnerships with our customers and our peers.

Website address: https://www.sap.com/mena/index.html

Number of employees: 98000