Shift is a leading tech & lifestyle distributor in the Middle East. With qualified professionals, shift focuses on pure value-added distribution.

shift has the local and regional experience to deliver an unparalleled level of service, support, logistics and competitive pricing to the marketplace. We service all business sectors including wholesalers, small and medium retailers, value-added resellers, power retailers, corporate resellers and e-commerce.

Shift’s rapid expansion and commitment to service excellence has positioned it as the market leader in the region and a favorite source of products.


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Date founded: 2008

Number of employees: 103